Privacy Policy
Last Updated: January 2026
Caldwell Creations ("we," "us," "our," or "Company") operates caldwellcreations.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using caldwellcreations.co.uk, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other contact information you provide voluntarily when contacting us or subscribing to our services.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Information stored locally on your device, including tracking identifiers and user preferences.
- Usage Data: How you interact with our Website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We collect and use information for the following purposes:
- To provide, maintain, and improve our Website and services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate commissions and referrals to partner casinos and betting sites.
- To send you marketing communications, newsletters, and updates (where you have consented).
- To comply with legal obligations and protect our legal rights.
Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality and security.
- Analytical Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
- Marketing Cookies: Track affiliate referrals and performance metrics.
- Third-Party Cookies: Placed by partner casinos and advertising networks.
Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party casino websites, betting platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. When you click on links to third-party sites, you leave our Website and their privacy policies apply.
We encourage you to review the privacy policies of all third-party websites before providing personal information or engaging in gambling activities.
Your Rights
Under UK data protection law (Data Protection Act 2018 and the UK General Data Protection Regulation), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable, machine-readable format.
- Right to Object: You may object to marketing communications and certain processing activities.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Specifically:
- Contact information and enquiries are retained for up to 3 years unless you request deletion.
- Analytical data and cookies are retained for 12-24 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for accounting purposes.
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: [email protected]
Website: caldwellcreations.co.uk
If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.